The Times

Language

1) What is the main story on the front cover of the Times CSP edition (5 May 2018) and why does it appeal to Times readers?Theresa May planning Brexit.This is appealing to other people because it is very intresting.

2) What are the main stories on the inside pages of the Times CSP edition (5 May 2018)? List the headlines here.Results show that voters want hard brexit,ministers tell may.

3) What is the balance on the Times front page between images, headlines and text? How does this contrast with The Mirror?The diffrence is that the times is a broadsheet and the daily mirror is a tabloid.

4) Which of Galtung and Ruge's News Values apply to the Times's front page stories? Write about both the politics main story and the Sir Paul McCartney picture story.

5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs?That the times is way more formal.


Audience

1) What is the main readership demographic for The Times newspaper?The times tend to attract an audience that is older and more traditional.

2) Why do the Times front page stories/features appeal to the Times audience?Its more wordy

3) Why might the election coverage be enjoyable to Times readers?Because old people like news about elections and court related things.

4) Why might a reader enjoy the Times? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.They have readers who are subscribed and loyal towards the reader.

5) Times readers are mostly over 55 years old. Why is this and how is this reflected in the CSP edition?Older people don't want to go out to buy a newspaper so if they are subscribed they get the paper delivered to there door. 


Representation

1) What representation of the Labour Party can be found on the front page of the Times?The representation of Jermy Corybn is represented.

2) What representation of the Conservative Party can be found in The Times newspaper. Give examples from the CSP.You can find a main image picture of Theresa May agreeing to the Brexit vote.

3) What representations of gender can be found in The Times CSP pages? You have the genders you can male and females in this newspaper.
 
4) How does the Times reinforce British social and cultural values in their front page? Look at the kicker, pug and sidebar stories to give you a clue here.

5) How are the pages constructed to encourage the audience to take a negative view of the Labour Party?They are giving negative thoughts by saying that labour lossed and and they are not representing them as weak and concervative as domanant.


Industries

1) Who owns the Times?Its owned by news corp.

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?They used to sell 800,000

3) How has the Times reacted to the decline in print sales and the growth of the internet?It has moved toward a multi-platforms.Times hit 500,000 subscribers as digital outnumbered print.

4) What does IPSO stand for and what is IPSO's job?Independant press standards organisation.hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press.

5) Why do some people want stronger regulation of British newspapers?Because they want much stronger information for what they are paying.

December PPE Paper 2: Learner Response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). The grade boundaries are here if you are wondering how close you are to the next grade up.    



WWW

• Overall good knowledge of csps
• Produced a plan for section A and compared to your last paper 2 ppe,you have attempted more questions.

EBI

• Work on timings-so that you can attempt every question 
• Revise media theories and subject terminolgy so you can include and apply both in your responses

2) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for the December PPEs? 3 

3) Use the mark scheme for this assessment to identify three points you could have made in any of the questions in Section A (Television). Look for the indicative content in the mark scheme - these are the suggested answers from AQA.A genre which combines the properties of several distinct (or different)
genres.A combination of two or more things joined together.A type or category of media product.


4) There are three 20-mark essay questions in Media Paper 2. What will you do to improve your performance in the 20-mark essays in the March PPEs? I will use more media terminolgy and i will get into more detail of what i have to write.

5) Question 5 is a synoptic question that requires you to refer to other CSPs. What other CSPs could you have used for this Question 5 on Zoella and celebrity?I could of used Kim Kardashian or Lara croft Go.

Lara Croft Go

Language

1) Who is Lara Croft and when did she first appear in a videogame? Lara croft is a female protagonist who first appeared 1996 on tomb raider.

2) What classic films influenced the creation of Lara Croft and the Tomb Raider games? Lara croft first apperared in Tomb Raider.

3) How has Lara Croft and Tomb Raider moved beyond just being a videogame?

4) What devices can you play Lara Croft Go on? You can play Lara croft go on tablet and mobile.

5) What type of game is Lara Croft Go? Lara croft go is a adventures game

6) How does Lara Croft Go use narrative (storyline)?The storyline of this game is that Lara Croft a female adventures protagonist who goes up level each time she climbs and finishes the quest.

7) What iconography can be found in Lara Croft Go? How does this help communicate the sub-genre of videogame?The iconography that can be found is that her costume is a adventurous costume with a camo design.The props they use

8) What other characters or enemies feature in the game?The queen venom

9) What is the setting for Lara Croft Go? How does this compare to previous Lara Croft or Tomb Raider games?The setting for lara croft go is in the forest.This is the same as the tomb raider as that game was adventure based.

10) Read this BBC article on the history of Lara Croft and Tomb Raider. How has the character of Lara Croft evolved over the last 20 years?Lara croft has evolved a lot because the game looks much better but 20 years ago the game graphics was horrible.Her appearance has changed because her costume is much more appropriate.

Representation

1) How are women usually represented in videogames?They are normally represented as a side kick and a assistant.

2) How does the character of Lara Croft reinforce female stereotypes in the media? It shows that women are now portrayed as a protagonist more often.

3) How does the character of Lara Croft subvert female stereotypes in the media?The costumes were more sexual and not appropriate.

4) Why do some people believe the videogames industry is sexist and needs to change?They think this because video games are very violent and normally have a chance of relating it to sex.

5) Do you think Lara Croft is an empowering feminist icon or just another objectified woman designed to appeal to male gamers?Lara croft is empowering feminist icon because she is now dressing appropriate and is being shown as a main character more often.

Industries

1) What does PEGI stand for?Pan European game information.

2) What is PEGI's job? There job is to review the game and give it an age rating.

3) Which company created Lara Croft Go?Square Enix

4) What two popular videogame franchises were combined to create Lara Croft Go? Hitman go and Tomb raider.

5) What else is part of the Lara Croft/Tomb Raider franchise? The narrative is the same.

AUDIENCE

1) Why might an audience enjoy playing Lara Croft Go? Because it is not as violence as tomb raider.There is now sexual exp;otation.

2) Where and when might an audience play a game like Lara Croft Go? Think about the device it is played on and the times of the day someone might want to play the game.Probably on the way to a place on a aeroplane because you can play the game on your phone.

3) How did Square Enix design Lara Croft to make it appealing to an audience?They used a lot green to show the adventurous look.

4) Which of Blumler and Katz's Uses and Gratifications theory might apply to Lara Croft Go?

5) Who is the target audience for Lara Croft Go? How does brand loyalty contribute to this target audience?9+ it contributes to the target audience because the game is very fun and enjoyable.

OSP & Videogames: An introduction

A brief history of videogames

1) What were the first videogames like? The graphics was very bad and pixelated. This is because the first game was realeased in 1977.

2) How have videogames changed over time? Videogames have changed because the graphics are way better this makes the game more realistic. 

3) What do the most successful games have in common? Answer this in as much detail as you can. Think about audience pleasures - what do people like about playing videogames? The most successful games all have like shooting in them this is because it makes it more better.

4) What criticisms have been made towards videogames? The age rating because there are younger kids playing 18 games which is bad.This is bad because it can affect them a lot because it can affect there mental sate.



1) How many Fortnite players are there worldwide?There are 250 million people playing the game.

2) Why is it so popular? What are the audience pleasures of the game?The game is so popular because of the great graphics.The audience love the game because sometimes the kids are very good and they can win money from tornaments.

3) Why might some people criticise Fortnite?They criticise fortnite because there are young kids that bunk school and are addicted to the game.

4) Copy and paste two comments from 'below the line' of the Guardian article - these are comments written by Guardian readers in response to the feature. Select one comment you agree with and one you disagree with and explain why.Great well rounded article. I’ve tried it a couple of times but the lack of RPG progression style elements meant I didn’t feel an incentive to keep playing. I can see why other people love it though! I disagree with this comment because it is his own opinion.A fantastic game for all the family. The violence is cartoon-like, not gratuitous or graphic. I limit my children to only playing the Playstation at the weekends. Simple.I agree with this point because it is a good family game to play.

Statement of intent LR

1) Read your feedback carefully and then write a summary of it in your own words using WWW / EBI.

www-I have written a straight not a very complicated statement of intent using obvious use of how I can and will use camera angles and shots and the use of props.

EBI-I would have to improve the use of media terminology because I don’t use it much .I should explain why I will be using this setting, props, camera shots and costume. I haven’t shown how this product will appeal to my target audience and why it will.

2) Do you need to make any changes to your narrative? Why? I would need to make a change to my product from sure to lynx because more teenagers use lynx. This would help my target audience because this advert is mainly aimed at teenagers

3) How can you improve the use of media terminology in your Statement of Intent? I should use more uses of gratifications. E.g narrative.

4) Representation and stereotyping was a weakness in some drafts. How will you address the key concept of representation in your next draft? The representation would be that it shows how some people can judge them by just how they look because before character used not wear any deodorant and no one like him. But as soon as he started wearing deodorant he became one of the most popular boy in the school.                                                             

5) Finally, think about audience. Why would the target audience (14-18 year olds) enjoy your advert? They would enjoy this advert because It has a very strong narrative and they would like how cheap this spray is.

summer project

NIKE LONDON

Narrative: What is the story of the advert? The story of this advert is that you can be whatever you want and no one will judge you. E.G. Footballer, Boxer and Basketballer.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand? The advert suggest that the people that use the clothing brand Nike are normally wearing the brand when they are doing sporting activity.This product is mainly used by people who play sports.

Representations: What representations of young people can you find in this advert? In this video kids are represented as mature sporty and not lazy and not like criminals.

Publix: Graduation

Narrative: What is the story of the advert? In this advert the story is that if you don’t give up you succeed in life.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand? The product is an online marketing site.

Representations: What representations of young people can you find in this advert? Kids always try even when they fail.

Lynx: Is it OK for guys...

Narrative: What is the story of the advert? The story of the advert is that you should not judge people of who they are and what they wear.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand? The advert suggest how real men behave.

Representations: What representations of young people can you find in this advert? The representation of young people in this advert not shown as there is no young people.

Galaxy

1) Who is Audrey Hepburn? Audrey Hepburn was a huge Hollywood star in the 1950s.

2) Why did Galaxy select Audrey Hepburn for this advert? They use her for the galaxy video because of her huge hit movie Roman Holiday.

3) What are the connotations of Audrey Hepburn and celebrity in this advert?Audrey Hepburn in this advert was a CGI.

4) Why is the advert set in the 1950s? What audience pleasure does this provide?It was set in the 1950s because of historical context.The audience pleasure for this would be that there is a bit of nostalgia.

5) What is intertextuality? When one media text refers to or suggest another media text.

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? This advert was set from her movie roman holiday.This is shown by the setting she is in.

7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). Hero (the taxi driver that helped from the traffic jam) and Heroine (Audrey Hepburn).

8) How does the advert's narrative (story) follow Todorov's theory of equilibrium? This advert follows Todorov’s theory because at the start there was chaos with the bus and then the hero came to help her and take her.

9) What representations of gender can you find in this advert? Men always come to help and that women are mature and don’t just sit in the front of someone’s car that came to save her.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples. In this advert the stereotypes are reinforced.Examples would be when the man told the women to sit in the front seat.

Magazines and advertising assessment: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).EBI-Dissapointing not going to be a high grade if you don't attempt all paper you font know the csps well at all.
WWW-you seem to be able to pull out some eggs from magazine csps.

2) Read through your answers again. Write down the mark you achieved for each question:

Q1:0
Q2:1
Q3:1
Q4:
Q5:3
Q6:0

3) Write down five magazine cover conventions. Look back at the original notes if you need help.
Title of publication, slogan,free offer,central image, cover lines

4) Look at the mark scheme for this assessment. Question 3 asked you to write about how the CSP magazine covers persuade the audience to buy the product. Copy two bullet point answers for Reveal magazine and two bullet point answers for Tatler magazine from the mark scheme that you didn't use in your original answer.

REVEAL

• The price in the top third is bold and looks like a pound coin which connotes the cheapness of the product.
• The use of numerous images as oppose to one, central image suggeststhat the magazine offers a great deal of content and is good value for money

TATLER

The use of Serif font for the title gives the word ‘Tatler’ a more regal, formal and sophisticated appearance which reinforces the magazine’s brand identity as upper class and associated with style and elegance.

The setting is blurred which makes it look exotic and uses an outdoorlocation juxtaposed with the glamorous outfit of the model.

5) Look at the mark scheme for Question 5 on the NHS Represent advert. Write down three of the people in the NHS Represent advert (include both their name and what they are famous for) and why they subvert the stereotype for gender or race/ethnicity.

Ade Apitan is represented as a disabled basketball player which suggest that you can be what ever you like.but stereotypical people would say that disabled people cant do anything with their lives.

Kenya King is the founder and ceo of the mobo awards.She is represented as someone who cares about the bame community.

The three empty chairs represent that their is only 3% of people in the bame community that donate blood and are the donors.

Television: Introduction to Science-fiction TV drama

1) How does Class meet the conventions of a TV drama series?
 I can infer that Class has some of the conventions of a TV drama series including:stereotypical characters 

2) What conventions of the science-fiction genre can you find in the Class trailer? List as many as you can and use NCIS to help you.
Narrative

• Time travel
• space travel
• alien invasion
• scienctific advancement

Characters

Aliens who look like humans

Aliens who look different 

Iconography

• space suits
• Colours- blue, silver, grey, green 

3) What other genres are suggested by the trailer (e.g. horror)? Is Class an example of a modern hybrid-genre show?
class is a science fiction genre which is set in a high school.

4) Class is a spin-off from Doctor Who. At what point does the character of the Doctor appear in the trailer?
The doctor appears at the start.
5) Who do you think the target audience for Class is? Is this a typical target audience for the science-fiction genre? Give reasons for your answer.

NHS represent

1) What does BAME stand for?Black,asian and minority ethnic.

2) Why is there a need for blood in the BAME community? We need blood from all ethnicity to decrease the percentage of deaths per year.

3) What does this advert want people to do once they've seen it ('call to action')?The call to action means that it can save someones future.

4) Why is the advert called 'Represent'?It is called represent because it is towards all communities and all ethnicity.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.Lady Leshurr features in this video because she is very well known to do this as this is not the first time doing these type of things.Kanya King is featured in this because she is the founder of MOBO (music of black origin).Ade Adepitan is featured in this because he is a well known disabled basketball player which shows that you can be anything you like even if you are disabled.

6) Why is there a slow-paced long shot of empty chairs at the end of the advert?The three empty chairs represent the 3% of people donate blood.The slow pace of the video wants you to think that you should get up and go donate blood.

7) How does the advert match the key conventions of a typical rap music video?The advert matches the key conventions because Lady Leshurr because she raps about what you can be when you are older.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)This advert subverts many stereotypes as people would represtsent disabled people as useless and not worth living.


9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?In this advert asian people are represented as very smart because he was as doctor and was wearing glasses.               

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

OMO

1) What year was the advert produced?
The omo advert was made in 1963.
2) How were women represented in most adverts in the 1950s?
In the 1950s womens were represented as house cleaners and they had make the food allready for their husband when they come from work.
3) How does the heading  message ('OMO makes whites bright') and typography promote the product?
This quote 'OMO makes whites bright' shows that they should use omo because it is a luxurious washing powder.4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

5) Why is a picture of the product added to the bottom right of the advert?They have added this because they want promote their product.

6) What are the connotations of the chosen colours in this advert?The use of these colours connote that they want to give advertisement a old look.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.The anchorage text uses language to promote their Item you can tell this by when they use the BRIGHT repeatedly.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.The representation of women in this poster is that she is happy because she is using her faviourte washing up powder. 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The producers of this item will be happy becuase he want the audience to think that OMO is one of the washing up powder. 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The oppositional reading for this poster would be that it very rude to say that THIS WILL SHAKE YOUR MOTHER.