Audience Effects Theory

1) Write a definition of a passive audience: 

2) Write a definition of an active audience: 

3) Write a definition of the hypodermic needle theory: 

4) Write down a media text for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification: 

INFORMATION/SURVEILLANCE:  
 > Why:

IDENTITY:
 > Why:  

DIVERSION/ENTERTAINMENT: 
 > Why:

RELATIONSHIPS:
 > Why: 

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or 
 (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

Extension: To take this further, select a media text of your own choice, embed it in your blog and write another detailed paragraph analysing the audience pleasures in that product.

1)This is the view that audience takes in information from the media that has the same effect on everyone.

2)This is the more modern and generally accepted view that audiences interact with the media they consume.

3) take the intended message from the producer as if it was injected into their minds.

4)


5)

During the blue planet video they go under the sea to show the creatures and all the other fishes.They use high quality cameras.This also shows that sea creatures are very special and they shouldn't be touched or anything.The consumers can take this into to hand think about what they want to do.