1) Why did Facebook buy Instagram for $1bn in 2012?
2) What are the benefits for media companies of vertical integration?
3) What are the benefits for media companies of horizontal integration?
4) What is a subsidiary?
5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).
6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire.
7) Why did Disney buy Fox - what are the benefits?
1)They bought Instagram because they had over 20 million user and no revenue.
2) The benefits for media companies they get all the money and all the control.
3) The benefits is that Facebook are a big company and they bought Instagram which has no revenue.
4) (Smaller companies) owned by bigger companies.
5) Facebook, Snapchat, Whatsapp
6) Pixar, Marvel ,Lucas film
7)because they were making more money and fox have over 50 million people that view it.The purchase also extend Disney globally. So Disney did get majority control of video streaming.
3) The benefits is that Facebook are a big company and they bought Instagram which has no revenue.
4) (Smaller companies) owned by bigger companies.
5) Facebook, Snapchat, Whatsapp
6) Pixar, Marvel ,Lucas film
7)because they were making more money and fox have over 50 million people that view it.The purchase also extend Disney globally. So Disney did get majority control of video streaming.
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