Thursday 29 November 2018

Reception Theory

1) What is the preferred reading of a media text?
what the creator intends for the audience to understand


2) What is the oppositional reading of a media text?
The oppiste reading of the creators understandings

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?
The audience might respond to the harry brown trailer as they teenager being young criminal because they kill people and destroy things.This could exceed to where if other teenagers see this they could do what is happening in this world right now

4) Why might young people reject this reading and construct an oppositional reading of the trailer?
They might reject it because the advert that macdonals have put up might not actually look like the ones that they serve

6) Now find your own advertisement and write a 200 word analysis using preferred, negotiated and oppositional readings.



Image result for zinger double down

The preferred reading for this advert is that this new KFC burger will blow your mind off.This burger will change your taste buds.The producer of this burger has put up this image so that people will know that this is the best burger to be made.

The negotiated reading is that most consumers may take away this burger because it is on of the best with a tasty feeling in your mouth and this is the upgraded burger however this burger can not be improved as all there other burgers are tasty as well.The consumer may decide that they are very happy that they are happy with the current burger that they have.

The opposition's reading is that the consumer may think that KFC is a terrible company and that they don't care about the people who buy there product and that they on care about the money they are getting.The consumer may consult that the advertisement is too extra.This links with the price of the burger and they might look at that negatively 

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