summer project

NIKE LONDON

Narrative: What is the story of the advert? The story of this advert is that you can be whatever you want and no one will judge you. E.G. Footballer, Boxer and Basketballer.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand? The advert suggest that the people that use the clothing brand Nike are normally wearing the brand when they are doing sporting activity.This product is mainly used by people who play sports.

Representations: What representations of young people can you find in this advert? In this video kids are represented as mature sporty and not lazy and not like criminals.

Publix: Graduation

Narrative: What is the story of the advert? In this advert the story is that if you don’t give up you succeed in life.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand? The product is an online marketing site.

Representations: What representations of young people can you find in this advert? Kids always try even when they fail.

Lynx: Is it OK for guys...

Narrative: What is the story of the advert? The story of the advert is that you should not judge people of who they are and what they wear.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand? The advert suggest how real men behave.

Representations: What representations of young people can you find in this advert? The representation of young people in this advert not shown as there is no young people.

Galaxy

1) Who is Audrey Hepburn? Audrey Hepburn was a huge Hollywood star in the 1950s.

2) Why did Galaxy select Audrey Hepburn for this advert? They use her for the galaxy video because of her huge hit movie Roman Holiday.

3) What are the connotations of Audrey Hepburn and celebrity in this advert?Audrey Hepburn in this advert was a CGI.

4) Why is the advert set in the 1950s? What audience pleasure does this provide?It was set in the 1950s because of historical context.The audience pleasure for this would be that there is a bit of nostalgia.

5) What is intertextuality? When one media text refers to or suggest another media text.

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? This advert was set from her movie roman holiday.This is shown by the setting she is in.

7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). Hero (the taxi driver that helped from the traffic jam) and Heroine (Audrey Hepburn).

8) How does the advert's narrative (story) follow Todorov's theory of equilibrium? This advert follows Todorov’s theory because at the start there was chaos with the bus and then the hero came to help her and take her.

9) What representations of gender can you find in this advert? Men always come to help and that women are mature and don’t just sit in the front of someone’s car that came to save her.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples. In this advert the stereotypes are reinforced.Examples would be when the man told the women to sit in the front seat.