Advertising and Marketing: Introduction and conventions

1) What key conventions of an advert can you find and what are the connotations of each one?central image,logo

2) For each convention, write about how this appeals to a target audience. 
Central image shows that you can be any age to drink seven up.This is shown because they are using a baby to show this.

Logo shows that they are representing what the the drink is.

3) What is the USP (unique selling point) of the product and how do you know?The unique selling point of this advert would be that the fizzy drink is suitable for baby's.

1) A clear brand identity

2) A shocking or controversial idea

3) An emotional connection to audience

4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

5) A foreign advert that you can understand despite the language barrier

The usp would be that why does it have to be a lady wearing a bikini.This emotional to women's because they are being represented inappropriately.This advert is very different to other adverts because the lady is lying on top of the coke bottle.Another reason would be that they are using sex appeal to sell their brand.