Print Magazines: Tatler CSP case study

General

1) Based on the trailer, what type of people produce and read Tatler? Consider demographics and
psychographics. Most people that read tatler are posh upper class people because they have the money and wealth to buy it monthly.

2) Look at the Tatler Media Pack 2018. Go to page 2: how does the editor introduce the magazine?The editor of Tatler introduces the magazine as a fabulous and sensational magazine.Which makes the reader feel like the magazine will be special.

3) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?The age group of tatler would be at an average of 41.The most common gender is females.The ABC1 percentage would probally be around 83%.The Household income rounds up to about £261,572 anually.The percentage of the people from london and the south east that read tatler would be around about 70%.These details show that the average amount of people that read tatler would be older females and upper class people

4) Look at page 6. What do Tatler readers think about fashion? How much do they spend?Tatler readers agree with fashion I often buy fashion products after seeing things advertised in magazine.843 million was spent during the past year on fashion.


5) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?The special additions are all guides.This would show the consumers that Tatler can show you how to do anything.


Media language
1) How many of the 12 magazine cover key conventions feature on this edition of Tatler?
Title of publication-shows the big title in the top three.
Central image-Shows a modern type of lady who is wear really expensive jewellery and an alluring golden dress.
Name tags-Georgina Bevan and James Corden.
2) What is the font choice used in the title and what does this choice connote? The font of the title is serif which shows that it is sophisticated.

3) What font is used for the cover lines? What does that choice connote?The font choice for the cover lines is san serif.This connotes that the cover lines are just meant as a joke and they are not being serious.

4) How do the cover lines appeal to the Tatler target audience?The cover lines have a lot of gossip which the consumers might be interested in.

5) What are the connotations of the Tatler colour scheme on this particular front cover?The background is a green natures area which connotes that this magazine is quite fresh.

6) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)There is a young white model who is wearing a golden couture dress with a exquisite set of pearls.Her eyes are looking straight at the camera which connotes that she is focused and she is look at the audience.

Representations

1) What different groups of people are represented on the cover? (Look at the image and text/cover lines)Georgina Bevan is represented as a posh white model.James corden is connoted as a successful British celebrity in America.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?It suggest that rich people dont need to wear clothes because they wear lots of jewllery and new accessories "oops,all my clothes fell off"! 

3) Are there any stereotypes being reinforced or subverted? How? Why?The stereotypes of this magazine would be that model is very posh because she is is wearing a rich dress with stunning pearls.


4) Are there any misrepresentations or under-representations of groups? What might this suggest about the target audience?

5) What would be the preferred and oppositional readings to this cover of Tatler?
The preferred reading would be that this magazine is for upper class people and this show that they are rich and that they have a high disposable income.

The oppositional reading would be that the model is very skinny which connotes that to become a model you have to fit and attractive.




Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')It doesnt talk about normal working class people.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?This suggest that some people are rich and wealthy.

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?Black people,old people.

4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?This is a subversive magazine cover because it is meant for woman.The second one shows by the cover line that she is part of the concervetive party are the richest party out of all the other ones.

January assessment: learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1:0
Q2:0
Q3:0
Q4:2

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:

4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme?

5) Re-draft your answer to Q3. Use the indicative content suggestions in the mark scheme to write a top-level answer on your blog.

Note: If you already achieved 6+ marks for Q3 then write an additional paragraph exploring the negotiated reading for this advertisement.


1)www-you give some examples for music industry develop this.
    ebi-Not clear argument or structure in essay you haven't answered the question at all and your written english in poor and not GCSE standared. :(

3)I have not used any media terminolgy in assessment.Convention,subversive,established,reinforce and signify.

4)I have successfully wrote about preferred and optional but not in the correct way because i have not used enough media terminolgy.

5)The oppositional reading for this would be the womens might get oppended because of the lack of feminity in the advert.They may think that the woman does not promote working because you would have to be wearing work clothes and shoes.

The prefered reading for this would be that womens are showed as strong and independent.Rolling up her seleve connotes that she is ready for hard work.Her biceps show that she is very musculer.Her clenched fist shows that she is strong and tough.

film industry CPS INDRODUCTION

Denotation
In this picture the background is a dark grey colour which shows that the man might be a sad person.The clothes that he is wearing is dirty and tatty shows that he is poor and can not afford good new clothes.His facial expression and his fist in the air shows that he might want debate about homelessness.

Connotation
This film might be about how homelessness should not be a thing.This is shown with the graffiti on the wall is illegal.Another reason is that the man clothes look like what homeless people would wear because of how dirty.His fist in the air indicates that he wants freedom and the rights to live in good facilities.

Mise-en-scene
The tatty clothes show he is (poor) show that he is a stereotype towards poor people.

The lighting is very dull and dim shows that he is in a boring area.

Daniel looks like a old man in his 50s.

'Representation

Look at the film poster for Kidulthood above and answer the following questions on your blog:

1) List the people, places and groups represented in the poster. 

2) Are there any stereotypes you can identify?

3) What is the preferred reading of this poster?

4) What is the oppositional reading of this poster?

Extension: Find your own choice of film poster and answer the four questions above for your chosen media text. 

1)There are 7 teenagers from a urban area .It is a diverse poster because there is a representation of diffrent race.

2)They look like they are in a gang.Black kids are normally shown by the media as dangerous there for they are conventional.

3)The oppositinal reading for this poster is that.This is a group of teenagers that could be dangerous and haven't been raised properly.This is because when they were born they could have lived in a ruff place e.g estates there for you would not want to watch this film.

4)The prefered reading for this is that these kids are just trying to act cool.The boy that is holding the bat represents that he could violent and dangerous and he could be the leader of this gang.

media INDEX

1) Introduction to the subject and you
2) Key concepts (LIAR) and analysis of Film Poster
3) Introduction to Photoshop: Fruit bowl task
4) Denotation and Connotation
5) Mise-en-scene
6) Blog feedback and learner response
7) Camera shots photo storyboard (photos and captions)
8) Camerawork and editing blog tasks
9) October assessment – feedback and learner response
10) Demographics and Psychographics - Photoshop audience profile
11) Reception theory – Harry Brown trailer analysis
12) Audience effects theory - Blue Planet analysis
13) Industries - Ownership and control
12) Audience and Industry - impact of internet essay
13) Film Industry CSP introduction - film poster analysis
14) Audience essay - feedback and learner response

LR to essay

One thing that the internet has changed for the music industry is that unknown singer can promote themselves for free.

Famous singers e.g. Justin Bieber became famous because of the song that he posted was a cover which got over a billion views .Most bands performed and made most there music in their bedroom this was because it reaches globally without having to spend money .This was called bedroom band where most things are filmed in there house .The advantage of this was that they could self promote their own music and they had 24 hour access to their rooms.

Since new technology has come in newspaper articles are bought less because you can  now just go onto the internet and get it for free .This has given the audience more power because they can just catch up with anything online e.g. citizen journalism  can make everything by using phones and posting it online .The disadvantage is that less people buy newspapers which means the newspaper companies make less money and the writers make less money as well .The problem because of this was that 15 years ago people had to go to the country where everything was happening and take down points.

www-your tv paragraph has clear examples and is well focused + expressed clearly.

EBI-Your literacy (written english) holds back your argument .Don't rush +always proof read for sense + accuracy .lazy not to check and your news and music paragraphs are weaker/confused.

My essay count was:454

my best paragraph was the tv paragraph because i used media terminology.

my weakest paragraph was the music industry because i did not make much sense.

industry and audience power essay

I agree with this statement because the internet has given the audience more power because you have the choice to watch anything at any time using catch up but 20 years ago you could not watch anything at anytime you would have to wait until it came on.But now if you want to communicate someone around the globe with someone you can just comment.

One thing that the internet has changed for the  music industry is that unknown singer can promote themselves for free.
Famous singers e.g Justin  he blew up because of the song that he posted was a cover which got over a billion views.At this point he had no money so he filmed everything in his room.Most bands performed and made all there music in their bedroom this is when they were poor it his called bedroom band where everything is filmed in there house.The advantage of this was that they could self promote their own music and they had 24 hour access to their rooms.

Since new technolgy has come in newspaper articles are bought less because you can  now just go onto the internet and get it for free.This has given the audience more power because they can just catch up with anything online and now journilits can make everything by there phones and post it online.The disadvantage is that less people buy newspapers which means the newspaper companies make less money and the writers make less money as well.The problem because of this was that 15 years ago people had to go to the country where everything was happening and take down points.

Before loads of channels got realised there was only four channels which you had to watch while it was on you could not pause it and try to watch it later but in reason years we have had loads of new features e.g. Catch up, Netflix and also BBC  iplayer .Now there are services were you can monthly subscriptions and watch whatever you like.Now you can use the internet and download movies legally but the negative part is you can download it illegally as well which means the producers don't make any money.The disadvantage of this is that companies are producing less interesting films and TV shows because there is other apps e.g. Netflix who produce more interesting and they get more views then original telvison show producers.Binge watching is an advantage for the audiences but it is also a disadvantage towards the TV-series because the audience can watch it faster.

I have clearly demostrated that the audience have more power toward the internet because there is more technolgy now days because people can self promote,check the news on the internet and there is more features.

Industries: Ownership and control

1) Why did Facebook buy Instagram for $1bn in 2012?

2) What are the benefits for media companies of vertical integration?

3) What are the benefits for media companies of horizontal integration?

4) What is a subsidiary?

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire.

7) Why did Disney buy Fox - what are the benefits?

1)They bought Instagram because they had over 20 million user and no revenue.

2) The benefits for  media companies they get all the money and all the control.

3) The benefits is that Facebook are a big company and they bought Instagram which has no revenue.

4) (Smaller companies) owned by bigger companies.

5) Facebook, Snapchat, Whatsapp

6) Pixar, Marvel ,Lucas film

7)because they were making more money and fox have over 50 million people that view it.The purchase also extend Disney globally. So Disney did get majority control of  video streaming.

Reception Theory

1) What is the preferred reading of a media text?

what the creator intends for the audience to understand


2) What is the oppositional reading of a media text?
The oppiste reading of the creators understandings

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?
The audience might respond to the harry brown trailer as they teenager being young criminal because they kill people and destroy things.This could exceed to where if other teenagers see this they could do what is happening in this world right now

4) Why might young people reject this reading and construct an oppositional reading of the trailer?
They might reject it because the advert that macdonals have put up might not actually look like the ones that they serve

6) Now find your own advertisement and write a 200 word analysis using preferred, negotiated and oppositional readings.





The preferred reading for this advert is that this new KFC burger will blow your mind off.This burger will change your taste buds.The producer of this burger has put up this image so that people will know that this is the best burger to be made.

The negotiated reading is that most consumers may take away this burger because it is on of the best with a tasty feeling in your mouth and this is the upgraded burger however this burger can not be improved as all there other burgers are tasty as well.The consumer may decide that they are very happy that they are happy with the current burger that they have.

The opposition's reading is that the consumer may think that KFC is a terrible company and that they don't care about the people who buy there product and that they on care about the money they are getting.The consumer may consult that the advertisement is too extra.This links with the price of the burger and they might look at that negatively 

Audience Effects Theory

1) Write a definition of a passive audience: 

2) Write a definition of an active audience: 

3) Write a definition of the hypodermic needle theory: 

4) Write down a media text for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification: 

INFORMATION/SURVEILLANCE:  
 > Why:

IDENTITY:
 > Why:  

DIVERSION/ENTERTAINMENT: 
 > Why:

RELATIONSHIPS:
 > Why: 

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or 
 (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

Extension: To take this further, select a media text of your own choice, embed it in your blog and write another detailed paragraph analysing the audience pleasures in that product.

1)This is the view that audience takes in information from the media that has the same effect on everyone.

2)This is the more modern and generally accepted view that audiences interact with the media they consume.

3) take the intended message from the producer as if it was injected into their minds.

4)


5)

During the blue planet video they go under the sea to show the creatures and all the other fishes.They use high quality cameras.This also shows that sea creatures are very special and they shouldn't be touched or anything.The consumers can take this into to hand think about what they want to do.

Demographics & Psychographics

Demographics

The age group for my magazine is aimed at teenage kids for example students young gamer.My magazine is for male's play Fortnite .From my magazine you can earn money if you start a gaming career as you can see I have put up a good pc and a table you earn 1p per second.The good thing is that Fortnite is played all over the world even in Antartica so your area does not matter.