OMO

1) What year was the advert produced?
The omo advert was made in 1963.
2) How were women represented in most adverts in the 1950s?
In the 1950s womens were represented as house cleaners and they had make the food allready for their husband when they come from work.
3) How does the heading  message ('OMO makes whites bright') and typography promote the product?
This quote 'OMO makes whites bright' shows that they should use omo because it is a luxurious washing powder.4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

5) Why is a picture of the product added to the bottom right of the advert?They have added this because they want promote their product.

6) What are the connotations of the chosen colours in this advert?The use of these colours connote that they want to give advertisement a old look.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.The anchorage text uses language to promote their Item you can tell this by when they use the BRIGHT repeatedly.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.The representation of women in this poster is that she is happy because she is using her faviourte washing up powder. 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The producers of this item will be happy becuase he want the audience to think that OMO is one of the washing up powder. 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The oppositional reading for this poster would be that it very rude to say that THIS WILL SHAKE YOUR MOTHER.

Magazine CSPs: blog feedback and learner response

1) Read your feedback carefully then copy and paste the email into a NEW blogpost in your blog called 'Magazine CSPs: Blog feedback and Learner Response'.

2) Below the feedback, complete any learner response tasks or questions written by your teacher. 

3) Finally, write three facts or statistics about both Tatler and Reveal that you've learned from these case studies.

4) Reply to the original email from your teacher confirming you have completed the learner response and provide a link to your learner response blogpost.



see blog

WWW- Some good understanding of preferred and oppositional reading and, in Tatler analysis, an understanding that you need more quality and quantity than you have been writing in your homework tasks. Better on analysing Tatler than Reveal but still a lot of mistakes – you say ‘Serif font mean the cover lines are a joke.’ This is not true. Serif suggests sophistication. I would suggest you always work with your book notes right next to you.

EBI- Re-read your work as there are still a lot of very basic errors and your written English is not good enough for GCSE standard.

Instead of stating how MANY conventions are featured on the covers, say WHAT these conventions are and then link them to specific details on the magazines. Same for question 3 – you have not gone into any detail about what each cover line says.

LR- You now have a detention as you have missed out lots of questions. Do those questions and make the changes above.

6) What differences can you find between the use of design and typography between Tatler and Reveal? List at least three and explain the effect on audiences.The diffrence would be that in Tatler it is more sophisticated and the price is for upper class people but in reveal it has more gossip and the price of it is affordable and more for working class people.Tatler uses serif because it quite posh but in reveal it is san-serif which shows that it has more gossip,fun,friendly and fresh.




1) What different groups of people are represented on the cover?The people that are represented on the cover are celebrities that are working class and they are being caught by suprise.Most of the people are white womens because the magazine is aimed at older women

Gender representation in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.


2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.Womens should clean and always be in the kitchen.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.Womens should be white washed.

5) How do your findings suggest representations of gender have changed over the last 50 years? 

reveal

1) Based on your research, what type of people read Reveal?mostly females in the age group of 17-40 and they are mostly working class.

2) Look at the lesson slides: how does the editor introduce Reveal magazine?Reveal is the readers best friend fun gossipy and full of advice on everything from fashion,beauty to diets and cocktails.

3) What is the difference between the Reveal and Tatler target audiences?reveal is aimed at a more older aged person because it is not as mature as tatler.

4) What issues are Reveal readers interested in?They are mostly interested in gossip.

1) How many of the 12 magazine cover key conventions feature on this edition of Reveal?6

2) What is the font choice used on the cover and what does this choice connote? Sanserif and it is very bold because it has to be eye catching.
3) How do the cover lines appeal to the Reveal target audience?It appeals to them as very interesting because it could help them.

4) What are the connotations of the Reveal colour scheme on this particular front cover?The connotation of pink is that it feminine the red connotes love and the gold shows that it is a shiny £1 and that it is very cheap.

5) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. mise-en-scene such as props, costume and make-up, body position, facial expression).There is no main photo because all these photos are taken by paparatzi.The cover line show that there is something going which should be a secret.

6) What differences can you find between the use of design and typography between Tatler and Reveal? List at least three and explain the effect on audiences.



Representations

1) What different groups of people are represented on the cover? They are all celebrities.(Look at the image and text/cover lines)

2) What type of celebrities are represented on the front cover?katie,pete,lauren,cheryl,kelly brook

3) Are there any stereotypes being reinforced or subverted? How? Why?


4) What view of celebrities does Reveal want the reader to have?They want to read about all the gossip and what is going on with the celebrities.

5) What would be the preferred and oppositional readings to this cover of Reveal?

The preferred reading for this would be that Kelly brook does not care how she looks this connotes that celebrities do really care about themselves and don't like to be very healthy.Another reason is that the readers will get all the information they want.

Advertising and Marketing: Introduction and conventions

1) What key conventions of an advert can you find and what are the connotations of each one?central image,logo

2) For each convention, write about how this appeals to a target audience. 
Central image shows that you can be any age to drink seven up.This is shown because they are using a baby to show this.

Logo shows that they are representing what the the drink is.

3) What is the USP (unique selling point) of the product and how do you know?The unique selling point of this advert would be that the fizzy drink is suitable for baby's.

1) A clear brand identity

2) A shocking or controversial idea

3) An emotional connection to audience

4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

5) A foreign advert that you can understand despite the language barrier

The usp would be that why does it have to be a lady wearing a bikini.This emotional to women's because they are being represented inappropriately.This advert is very different to other adverts because the lady is lying on top of the coke bottle.Another reason would be that they are using sex appeal to sell their brand.

Print Magazines: Tatler CSP case study

General

1) Based on the trailer, what type of people produce and read Tatler? Consider demographics and
psychographics. Most people that read tatler are posh upper class people because they have the money and wealth to buy it monthly.

2) Look at the Tatler Media Pack 2018. Go to page 2: how does the editor introduce the magazine?The editor of Tatler introduces the magazine as a fabulous and sensational magazine.Which makes the reader feel like the magazine will be special.

3) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?The age group of tatler would be at an average of 41.The most common gender is females.The ABC1 percentage would probally be around 83%.The Household income rounds up to about £261,572 anually.The percentage of the people from london and the south east that read tatler would be around about 70%.These details show that the average amount of people that read tatler would be older females and upper class people

4) Look at page 6. What do Tatler readers think about fashion? How much do they spend?Tatler readers agree with fashion I often buy fashion products after seeing things advertised in magazine.843 million was spent during the past year on fashion.


5) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?The special additions are all guides.This would show the consumers that Tatler can show you how to do anything.


Media language
1) How many of the 12 magazine cover key conventions feature on this edition of Tatler?
Title of publication-shows the big title in the top three.
Central image-Shows a modern type of lady who is wear really expensive jewellery and an alluring golden dress.
Name tags-Georgina Bevan and James Corden.
2) What is the font choice used in the title and what does this choice connote? The font of the title is serif which shows that it is sophisticated.

3) What font is used for the cover lines? What does that choice connote?The font choice for the cover lines is san serif.This connotes that the cover lines are just meant as a joke and they are not being serious.

4) How do the cover lines appeal to the Tatler target audience?The cover lines have a lot of gossip which the consumers might be interested in.

5) What are the connotations of the Tatler colour scheme on this particular front cover?The background is a green natures area which connotes that this magazine is quite fresh.

6) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)There is a young white model who is wearing a golden couture dress with a exquisite set of pearls.Her eyes are looking straight at the camera which connotes that she is focused and she is look at the audience.

Representations

1) What different groups of people are represented on the cover? (Look at the image and text/cover lines)Georgina Bevan is represented as a posh white model.James corden is connoted as a successful British celebrity in America.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?It suggest that rich people dont need to wear clothes because they wear lots of jewllery and new accessories "oops,all my clothes fell off"! 

3) Are there any stereotypes being reinforced or subverted? How? Why?The stereotypes of this magazine would be that model is very posh because she is is wearing a rich dress with stunning pearls.


4) Are there any misrepresentations or under-representations of groups? What might this suggest about the target audience?

5) What would be the preferred and oppositional readings to this cover of Tatler?
The preferred reading would be that this magazine is for upper class people and this show that they are rich and that they have a high disposable income.

The oppositional reading would be that the model is very skinny which connotes that to become a model you have to fit and attractive.




Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')It doesnt talk about normal working class people.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?This suggest that some people are rich and wealthy.

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?Black people,old people.

4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?This is a subversive magazine cover because it is meant for woman.The second one shows by the cover line that she is part of the concervetive party are the richest party out of all the other ones.

January assessment: learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1:0
Q2:0
Q3:0
Q4:2

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:

4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme?

5) Re-draft your answer to Q3. Use the indicative content suggestions in the mark scheme to write a top-level answer on your blog.

Note: If you already achieved 6+ marks for Q3 then write an additional paragraph exploring the negotiated reading for this advertisement.


1)www-you give some examples for music industry develop this.
    ebi-Not clear argument or structure in essay you haven't answered the question at all and your written english in poor and not GCSE standared. :(

3)I have not used any media terminolgy in assessment.Convention,subversive,established,reinforce and signify.

4)I have successfully wrote about preferred and optional but not in the correct way because i have not used enough media terminolgy.

5)The oppositional reading for this would be the womens might get oppended because of the lack of feminity in the advert.They may think that the woman does not promote working because you would have to be wearing work clothes and shoes.

The prefered reading for this would be that womens are showed as strong and independent.Rolling up her seleve connotes that she is ready for hard work.Her biceps show that she is very musculer.Her clenched fist shows that she is strong and tough.

film industry CPS INDRODUCTION

Denotation
In this picture the background is a dark grey colour which shows that the man might be a sad person.The clothes that he is wearing is dirty and tatty shows that he is poor and can not afford good new clothes.His facial expression and his fist in the air shows that he might want debate about homelessness.

Connotation
This film might be about how homelessness should not be a thing.This is shown with the graffiti on the wall is illegal.Another reason is that the man clothes look like what homeless people would wear because of how dirty.His fist in the air indicates that he wants freedom and the rights to live in good facilities.

Mise-en-scene
The tatty clothes show he is (poor) show that he is a stereotype towards poor people.

The lighting is very dull and dim shows that he is in a boring area.

Daniel looks like a old man in his 50s.

'Representation

Look at the film poster for Kidulthood above and answer the following questions on your blog:

1) List the people, places and groups represented in the poster. 

2) Are there any stereotypes you can identify?

3) What is the preferred reading of this poster?

4) What is the oppositional reading of this poster?

Extension: Find your own choice of film poster and answer the four questions above for your chosen media text. 

1)There are 7 teenagers from a urban area .It is a diverse poster because there is a representation of diffrent race.

2)They look like they are in a gang.Black kids are normally shown by the media as dangerous there for they are conventional.

3)The oppositinal reading for this poster is that.This is a group of teenagers that could be dangerous and haven't been raised properly.This is because when they were born they could have lived in a ruff place e.g estates there for you would not want to watch this film.

4)The prefered reading for this is that these kids are just trying to act cool.The boy that is holding the bat represents that he could violent and dangerous and he could be the leader of this gang.

media INDEX

1) Introduction to the subject and you
2) Key concepts (LIAR) and analysis of Film Poster
3) Introduction to Photoshop: Fruit bowl task
4) Denotation and Connotation
5) Mise-en-scene
6) Blog feedback and learner response
7) Camera shots photo storyboard (photos and captions)
8) Camerawork and editing blog tasks
9) October assessment – feedback and learner response
10) Demographics and Psychographics - Photoshop audience profile
11) Reception theory – Harry Brown trailer analysis
12) Audience effects theory - Blue Planet analysis
13) Industries - Ownership and control
12) Audience and Industry - impact of internet essay
13) Film Industry CSP introduction - film poster analysis
14) Audience essay - feedback and learner response

LR to essay

One thing that the internet has changed for the music industry is that unknown singer can promote themselves for free.

Famous singers e.g. Justin Bieber became famous because of the song that he posted was a cover which got over a billion views .Most bands performed and made most there music in their bedroom this was because it reaches globally without having to spend money .This was called bedroom band where most things are filmed in there house .The advantage of this was that they could self promote their own music and they had 24 hour access to their rooms.

Since new technology has come in newspaper articles are bought less because you can  now just go onto the internet and get it for free .This has given the audience more power because they can just catch up with anything online e.g. citizen journalism  can make everything by using phones and posting it online .The disadvantage is that less people buy newspapers which means the newspaper companies make less money and the writers make less money as well .The problem because of this was that 15 years ago people had to go to the country where everything was happening and take down points.

www-your tv paragraph has clear examples and is well focused + expressed clearly.

EBI-Your literacy (written english) holds back your argument .Don't rush +always proof read for sense + accuracy .lazy not to check and your news and music paragraphs are weaker/confused.

My essay count was:454

my best paragraph was the tv paragraph because i used media terminology.

my weakest paragraph was the music industry because i did not make much sense.