OMO

1) What year was the advert produced?
The omo advert was made in 1963.
2) How were women represented in most adverts in the 1950s?
In the 1950s womens were represented as house cleaners and they had make the food allready for their husband when they come from work.
3) How does the heading  message ('OMO makes whites bright') and typography promote the product?
This quote 'OMO makes whites bright' shows that they should use omo because it is a luxurious washing powder.4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

5) Why is a picture of the product added to the bottom right of the advert?They have added this because they want promote their product.

6) What are the connotations of the chosen colours in this advert?The use of these colours connote that they want to give advertisement a old look.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.The anchorage text uses language to promote their Item you can tell this by when they use the BRIGHT repeatedly.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.The representation of women in this poster is that she is happy because she is using her faviourte washing up powder. 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The producers of this item will be happy becuase he want the audience to think that OMO is one of the washing up powder. 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The oppositional reading for this poster would be that it very rude to say that THIS WILL SHAKE YOUR MOTHER.

Magazine CSPs: blog feedback and learner response

1) Read your feedback carefully then copy and paste the email into a NEW blogpost in your blog called 'Magazine CSPs: Blog feedback and Learner Response'.

2) Below the feedback, complete any learner response tasks or questions written by your teacher. 

3) Finally, write three facts or statistics about both Tatler and Reveal that you've learned from these case studies.

4) Reply to the original email from your teacher confirming you have completed the learner response and provide a link to your learner response blogpost.



see blog

WWW- Some good understanding of preferred and oppositional reading and, in Tatler analysis, an understanding that you need more quality and quantity than you have been writing in your homework tasks. Better on analysing Tatler than Reveal but still a lot of mistakes – you say ‘Serif font mean the cover lines are a joke.’ This is not true. Serif suggests sophistication. I would suggest you always work with your book notes right next to you.

EBI- Re-read your work as there are still a lot of very basic errors and your written English is not good enough for GCSE standard.

Instead of stating how MANY conventions are featured on the covers, say WHAT these conventions are and then link them to specific details on the magazines. Same for question 3 – you have not gone into any detail about what each cover line says.

LR- You now have a detention as you have missed out lots of questions. Do those questions and make the changes above.

6) What differences can you find between the use of design and typography between Tatler and Reveal? List at least three and explain the effect on audiences.The diffrence would be that in Tatler it is more sophisticated and the price is for upper class people but in reveal it has more gossip and the price of it is affordable and more for working class people.Tatler uses serif because it quite posh but in reveal it is san-serif which shows that it has more gossip,fun,friendly and fresh.




1) What different groups of people are represented on the cover?The people that are represented on the cover are celebrities that are working class and they are being caught by suprise.Most of the people are white womens because the magazine is aimed at older women

Gender representation in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.


2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.Womens should clean and always be in the kitchen.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.Womens should be white washed.

5) How do your findings suggest representations of gender have changed over the last 50 years? 

reveal

1) Based on your research, what type of people read Reveal?mostly females in the age group of 17-40 and they are mostly working class.

2) Look at the lesson slides: how does the editor introduce Reveal magazine?Reveal is the readers best friend fun gossipy and full of advice on everything from fashion,beauty to diets and cocktails.

3) What is the difference between the Reveal and Tatler target audiences?reveal is aimed at a more older aged person because it is not as mature as tatler.

4) What issues are Reveal readers interested in?They are mostly interested in gossip.

1) How many of the 12 magazine cover key conventions feature on this edition of Reveal?6

2) What is the font choice used on the cover and what does this choice connote? Sanserif and it is very bold because it has to be eye catching.
3) How do the cover lines appeal to the Reveal target audience?It appeals to them as very interesting because it could help them.

4) What are the connotations of the Reveal colour scheme on this particular front cover?The connotation of pink is that it feminine the red connotes love and the gold shows that it is a shiny £1 and that it is very cheap.

5) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. mise-en-scene such as props, costume and make-up, body position, facial expression).There is no main photo because all these photos are taken by paparatzi.The cover line show that there is something going which should be a secret.

6) What differences can you find between the use of design and typography between Tatler and Reveal? List at least three and explain the effect on audiences.



Representations

1) What different groups of people are represented on the cover? They are all celebrities.(Look at the image and text/cover lines)

2) What type of celebrities are represented on the front cover?katie,pete,lauren,cheryl,kelly brook

3) Are there any stereotypes being reinforced or subverted? How? Why?


4) What view of celebrities does Reveal want the reader to have?They want to read about all the gossip and what is going on with the celebrities.

5) What would be the preferred and oppositional readings to this cover of Reveal?

The preferred reading for this would be that Kelly brook does not care how she looks this connotes that celebrities do really care about themselves and don't like to be very healthy.Another reason is that the readers will get all the information they want.

Advertising and Marketing: Introduction and conventions

1) What key conventions of an advert can you find and what are the connotations of each one?central image,logo

2) For each convention, write about how this appeals to a target audience. 
Central image shows that you can be any age to drink seven up.This is shown because they are using a baby to show this.

Logo shows that they are representing what the the drink is.

3) What is the USP (unique selling point) of the product and how do you know?The unique selling point of this advert would be that the fizzy drink is suitable for baby's.

1) A clear brand identity

2) A shocking or controversial idea

3) An emotional connection to audience

4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

5) A foreign advert that you can understand despite the language barrier

The usp would be that why does it have to be a lady wearing a bikini.This emotional to women's because they are being represented inappropriately.This advert is very different to other adverts because the lady is lying on top of the coke bottle.Another reason would be that they are using sex appeal to sell their brand.